EVERY business owner is a writer. You craft your message in writing on your business cards, in your logo, on flyers and other business and promotional communication. Extending that writing reach enlarges your customer reach. Here are seven writing hacks – simple ways the art and craft of writing can help expand your brand awareness and increase your income.
- Give Your Resume or Bio Some Kick
Do a Google search for innovative new resume styles. You’ll find a plethora of new designs and layouts to fit any profession from Professional Speaker to Graphic Designer.
- Punch Up Your Promo Material
Brochures and other print promo pieces take on new life with the written word. While remaining professional and tactful, you can still create outrages pieces that accurately and cleverly describe the features and benefits your business offers.
- Take Your Coupons and Specials To A New Extreme
Plain coupons with those dotted borders and percent off offerings are so passé. This writing hack encourages you to get creative with images and verbiage that make your readers excited about your products and services.
- Give Your Business Cards A Makeover
Everyone has a business card. Everyone. In this day of anything goes, plain business cards will be tossed in a stack and quickly forgotten. The key to making yours stand out from the crowd is with an eye-catching graphic design and clear contact information. Write the copy for your card with your ideal client and strategic partners in mind. It’s usually your first point of contact. Make it compelling!
- Breathe New Life Into Your Website
Your business card is your first personal point of contact. Your website is your first impersonal point of contact. Available twenty-four hours a day and readily accessible, your website should be written in an engaging way that draws readers to return again and again. Adding a blog to your website is one easy way to do this. Fresh content weekly will likely ensure a return audience, word of mouth and increased sales.This is one of my favorite writing hacks becuase it has the built-in bonus of forcing you to write regularly and keep your writing chops sharp!
- Brand Your Business With A Book Your Target Market Will Love
Professional Speakers, Bloggers, Coaches and Business Owners frequently pique the interest of their audiences and leave them titillated and wanting more. A well written, professional book is an excellent way to brand your business and yourself. It provides your target market with your expertise in your absence and provides you with an additional income stream.
- Teach Other Professionals In Your Industry Your Tips and Techniques
Self-Help and How-To are two of the fastest growing, most popular book genres. Paving the way and providing instructions for other professionals (and aspiring professionals) in your industry creates a roadmap for them and an additional income for you.
These are just a few of the ways the written word can propel your business to new platforms, new programs, and new profits. Implement these writing hacks today and start gaining new readers.
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