A downloadable whitepaper or special report is usually the easiest and least expensive shareable resource you can create for your author blog. Readers love getting things for free. They especially love it if what they are given at no cost has a high value. Here are four easy ways to create a freebie giveaway your ideal client will love.
- Start With A Topic That’s Important To Your Target Market
Have a topic people need and want. Check out what’s happening in your industry or genre. What’s trending? Offer helpful info or content that your readers are craving. You might consider a checklist, guide, or infographic. - Avoid A Lot of Jargon and Flowery Prose In Your Author Blog
Don’t get too technical – make sure your resource is fun, informative and descriptive with a professional air. If your blog is quirky, make sure your giveaway is, too. If your blog is decidedly prim and proper, make your giveaway is a match. - Edit! Edit! Edit!
Have your resource proofread and edited before you make it available to the public. You do not want to send out a professional whitepaper rife with errors. Not only will it limit sign-ups, it will also tarnish your blog’s reputation. - Invite Cyber Stalkers To Your Author Blog
Finally, make sure the very last page of your whitepaper or other giveaway offers every possible way to contact you – all your social media outlets, a list of services you provide, additional book ordering info and a compelling special offer.
There you have it! A giveaway is a great way to grab the attention of your ideal reader or target market. Use these steps to create a giveaway that drives subscriptions to your author blog and helps build your email list. Need help creating a consistent author blog with SEO optimized posts? Outsource your blog to a copywriter and free up your time to write more books! Need help branding your book, blog, or promo material? Hire a graphic designer to take it off your plate and get it done right the first time.
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