Looking for ways to draw attention to your book? You should. Getting the right attention is the only way to sell more books. Check out these online strategies that can help draw the attention of your ideal reader.
- Shoot A Book Trailer On YouTube
Shoot a simple two-minute video – no longer – of you reading an excerpt of your book and enticing people to purchase it. Make a storyboard of your book and video that. Or hire an awesome graphic designer to create a video for you. Think along the lines of a movie trailer. It’s an attention-grabbing way to sell more books. Be creative and have fun! - Ask For Testimonials From Readers And Reviewers
Consumers rely heavily on the opinions of others – especially in this digital day and age. They read and pay attention to reviews online. People also love to share their opinions, so make it easy for them to do so. Ask your readers and reviewers to leave a testimonial on their own social media outlets and ask them to send it directly to you via email so you can use it everywhere as well. How many testimonials can you snag today? Send out a simple email, Facebook or Twitter request and find out! - Increase Your SEO (Search Engine Optimization) Standing And Own Your Name Everywhere
Owning your name in the SEO stratosphere isn’t as daunting as it might seem. Make note of the social profiles you’ve created. Create plenty of your own online content. Take time today to Google yourself and see where you rank. Then decide what you will do to increase your SEO standing. Write articles, blog posts, publish your own e-zine, tag your URL on everything and make your created content easy to share via hyperlinks and tweetables. - Check Up On All Your Social Media Profiles Today
You should have a comprehensive list of the social media channels where you want to reach your ideal readers and sell more books. Give them each a check-up today.
–Make sure your bio is up-to-date
–Make sure your contact info is complete and accurate
–Make sure your profiles link back to your website
–Make sure your photo is up-to-date
–Make sure your book cover is prominently displayed
–Make sure your social media profiles are cohesive
–Make sure every link is clickable and that none are broken
- Follow Industry Leaders On Facebook, Twitter and LinkedIn
Leaders in your industry write books, deliver keynotes and are household names. Everyone in their industry – and usually in surrounding industries as well – knows who they are. Find these thought leaders on Facebook. Twitter and LinkedIn, and like their fan pages. You may even be able to friend them personally. Your goal may be to sell more books, but don’t blatantly and exhaustively promote your books on their pages, but do make insightful commentary and let their friends friend you and like your page.
Give these five strategies a try and post your results in the comments or on our FaceBook page. Then check back next Tuesday for five offline strategies that will grab the attention of your ideal reader.
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