7 Ways To Market Your Books WITHOUT Leaving Your House

  1. Website
    Want to market your books 24/7? A writer’s website will do that for you. Essential ingredients of your writer’s website include your contact info, an about page, a picture of you and pictures of your book cover(s), event info and links, a link to your blog, writing snippets, book reviews, testimonials and a shopping cart or buy now button.
  2. Amazon
    Monetize Amazon by listing your book, displaying your book cover(s), creating an Amazon Author page (authorcentral.amazon.com), inserting your Amazon author page URL on everything and fully completing your profile! A completed profile includes your bio, picture(s) of you, picture(s) of your book(s), links to your book(s), links to your events and a link to your website and blog. The best part of Amazon? They market your book for you!
  3. Blog
    Blogging is great for writers. Starting a blog forces you to sharpen your writing chops, lets your readers hear your voice, increases your SEO ranking, increases your exposure, builds your contact list and shares your events and escapades. Consistency is the key to a successful blog! Once you set the tempo (daily, weekly, monthly etc.), stick with it! It’s better to increase, rather than decrease, your blog frequency.
  4. Other People’s Blogs
    Guest blogging on other sites can help you gain blogging experience, reach a larger number of people, establish your authority, generate more interest in your own blog, website and book, get inspired by scrutinizing how others blog, learn more about your target market, find new ways to engage your target market, and direct readers back to your original blog.
  5. Twitter Chat
    Hosting a Twitter chat is a great way to engage readers and market your book at the same time. It provides you with an opportunity to answer questions from your readers, shape content in your book and engage new Twitter and other social media followers. Simply create a hashtag, assign it to your chat, share it with your group and you’ll be up and running in no time. Ask your chat participants to share the hashtag. Their pages will automatically show any Twitter chat content.
  6. Social Media – But Not Just Any Ol’ Social Media
    Social media is a fantastic way to market your book. There is social media outside of Facebook and Twitter. Look for specialized social media sites for authors. Look for specialized social media sites for your genre. Look for specialized social media sites for your topic. People enjoy doing business with people they know, like, trust and respect. When you find sites you’re interested in, post to them consistently, offer helpful suggestions, ask for help, THEN sell. In short, build a relationship first, do business second.
  7. Webinars
    It’s fast, easy, and in some cases, free to create a professional webinar. Steps to a successful webinar include choosing a topic with easy, frequent search potential, picking a provider, marketing your webinar absolutely everyplace, telling people what they’re going to learn, making your PowerPoint or other presentation material engaging – it’s all your attendees have to go on, making sure your presentation is flawless – again, it’s all your attendees have to go on, making your webinar interactive, leaving time for Q&A, following up after the webinar, turning your webinar into a series. Use links in your webinar and follow up material to direct attendees to your website, blog and social media outlets.

Which of these are you going to put to work helping YOU market your book and sell more books?