1. Start With An Intriguing Title
    To increase book sales, ideally, your book title should address the problem your book solves. “Writing A Book” will never sell as well as “7 Simple Steps To Writing A Best Seller”. Search Amazon and see what titles are trending and selling well in your genre.
  2. Create A Kick-Butt Cover
    There’s an old adage that admonishes us not to judge a book by its cover. We do, though. So make sure your book cover is captivating. The cover of your book is valuable real estate in the book world. To increase book sales, pay attention to the spine design as well. Books are often displayed on shelves with the spine facing out.
  3. Include A Call To Action
    Invite your readers to visit your website. Invite them to share and post about your book and its availability on social media. Point readers to your other titles. Ask them to sign up for your newsletter. Invite them to your next event or to review or blog about your book. Encourage testimonials and word-of-mouth advertising.
  4. Write What Your Audience Wants To Hear
    You’ll easily increase book sales when your readers are pulled into a great story. The kind of story varies with the reader. Know YOUR reader. A how-to-increase-sales story will not appeal to a romantic, just as a tearjerker love story won’t appeal to a business owner looking for practical ways to increase sales and revenue. An entrepreneur will eat that story up, though. Spend a little time researching your audience.
  5. Build A Promotion Into Your Book
    Buy the print edition and get the Kindle version free (or vice versa). Review my book online and get a free whitepaper. Buy books in lots (a dozen or more) and I’ll speak at your book club. All of these are effective promotions. Promote your blog (and thereby your book) on every possible outlet – business cards, social media channels, your email signature, bookmarks etc.
  6. Start Promoting BEFORE You Start Writing
    The sooner you start promoting your book, the better. Build anticipation for your book from the idea stage to the published stage. Blogging and creating a website for your book will help draw attention from your readers, increase your reader base and produce potential reviewers for your finished product. Tweeting chapter titles, etc not only builds anticipation, but can also garner feedback and early reviews. If you’re considering a crowdfunding venture for your book, building pre-publication anticipation is a must!
  7. Blog Your Book
    Don’t just blog about your book, blog the book, itself. You can even use your blog to create a book. Break your blog down into doable chunks. Increase book sales by writing several posts on topic with your book and publish one each week. Make sure each blog points readers back to your website or to online sites that sell your book.