Why Great Business Minds Really Shouldn’t Think Alike

Great business minds don’t always think alike – and that’s a good thing. A collection of great minds thinking differently, about the same subject, committed to a productive outcome is better than a group of people yessing similar, yet ineffective thoughts and unproductive actions.

I love being a writing entrepreneur. Owning my own company allows me to manage my time effectively while maximizing my income. I love it. Until it’s time to market.

Marketing is a challenging, taxing everyday component of doing business. It’s unavoidable. Doing it strategically and successfully is paramount to staying top-of-mind with your target market. Here’s the thing – because it’s an everyday activity, it can quickly become boring, staid and unproductive. What do you, as a small business owner, do when you hit a marketing snag?

Try putting your head together with other SBOs.

When I’m in the room with a dozen fellow business owners and they’re all putting their collective years of skill and experience along with a fresh perspective – fantastic combination – to work on marketing and sales strategies that grow my business, I feel energized and encouraged. I’ve been amazed at some of the simple marketing ideas and outlets I’d overlooked. I’ve also been impressed by sophisticated strategies I didn’t know I could implement on my own. Effective marketing is a team effort. A plethora of minds looking for the same successful outcome from differing perspectives and stages of life and business is what makes marketing truly sing.

The best part is that, conversely, I get to do the same thing for them. Initiating marketing ideas, assisting in event creation and scheduling, refining a target market and providing a compassionate, listening ear for fellow entrepreneurs on the road to success is a win-win-win situation.

Call it what you will – Mastermind, Think Tank, Meetup – these groups foster accountability, facilitate growth, spark imagination, foster creativity and harness the power of connectivity. Can your business use marketing help or advice? Consider joining a mastermind group – it’s a smart, time-saving, intelligent way to get invaluable ideas and suggestions that can give your small business the marketing boost it needs.